WORCESTER, Mass. – Holy Cross Director of Athletics Marcus Blossom has announced that the Crusaders have entered into a new partnership with Peak Sports MGMT to oversee sponsorship and multimedia rights, beginning on March 1, 2021.
Under the partnership, Peak Sports will manage and sell all sponsorship inventory for Holy Cross Athletics, including venue signage, program advertising, digital and web content, and game sponsorships, along with several other opportunities.
"I appreciate Ryan Holloway and the entire Peak team making an investment in our athletics program and believing in our vision for the future," said Blossom. "This partnership will help grow our brand and provide additional resources needed to enhance the student-athlete experience."
"We are thrilled and honored to partner with the Holy Cross Crusaders," said Peak Sports MGMT President Ryan Holloway. "To partner with an incredible brand that is both strong athletically and academically is always an exciting moment for Peak Sports. This partnership is extra special working with an elite institution in an exclusive conference. We are ready to fully immerse ourselves into Worcester and the Holy Cross community!"
The agreement between Holy Cross and Peak Sports provides the Crusaders with financial guarantees each year and a revenue sharing amount distributed once the thresholds are met.
Peak Sports was founded in 2012, and is based in McKinney, Texas. Currently working with schools in 11 different states, focusing on FCS, mid-major and high impact Division II programs, Peak Sports is a young, family oriented company that prides itself on providing customer service that goes above and beyond.
Peak Sports is actively searching for a General Manager and Account Executive. The General Manager, along with an Account Executive, will serve as full-time staff members who will fully integrate themselves with the college, department of athletics, the Worcester community and beyond.
More on Peak Sports MGMT:
Peak Sports MGMT is a sponsorship/advertising and event management firm out of McKinney, Texas. Current properties for Peak Sports include, University of Central Arkansas, Southeastern Louisiana University, Austin Peay State University, West Texas A&M University, Southern Illinois Edwardsville, Pittsburg State University, Murray State University, Nicholls State University, Northwestern State University, Lamar University, Missouri Western State University, Dixie State University, The Citadel, Delaware State University, Wofford College, North Carolina Central University and Florida A&M in addition to the Frisco College Baseball Classic and the Round Rock College Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.
