CARROLLTON, Ga. – The University of West Georgia Department of Athletics has announced a new partnership with Peak Sports MGMT to oversee multimedia rights and enhance the Wolves’ brand.
“We look forward to our new partnership with Peak Sports MGMT,” said UWG’s Deputy Director of Athletics and Chief Operating Officer Karen Allen. “As we continue our transition and elevation to Division I, revenue generation has never been more timely and important, we are grateful for Peak’s commitment to enhancing resources for UWG Athletics as we further elevate our brand and improve the student-athlete experience at the University of West Georgia. Also, I’d like to say thank you to LEONA for their consultation during this process.”
Peak Sports will manage and sell all sponsorship inventory for UWG Athletics, including venue signage, program advertising, digital and web content, game sponsorships, and special events, along with several other opportunities.
"Peak Sports is proud to partner with University of West Georgia Athletics during this exciting transition to Division I,” said Ryan Holloway, President of Peak Sports MGMT. “As the Wolves take this historic step forward, we’re thrilled to help grow their brand through dynamic sponsorships and ticketing strategies that match the energy of this new era. We are excited to get to work with Director of Athletics Jason Carmichael and his staff. Go Wolves!"
“Welcoming the University of West Georgia into the Peak Sports family marks another major milestone for our team,” said Wesley Abercrombie, Vice President of Sales at Peak. “We do what we do because of our commitment to meritocracy—where results, connections, and relentless effort are prioritized above everything else. UWG recognized that commitment, and we’re honored to step in and provide the dedicated service and revenue growth they deserve.”
More on Peak Sports MGMT:
Peak Sports MGMT is a boutique sponsorship/advertising/ticketing/event management/NIL firm out of Allen, Texas. Current properties for Peak Sports include the University of Akron, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Jacksonville State University, Portland State University, Alabama State University, Ferris State University, University of North Alabama, Charleston Southern University, the University of the Incarnate Word, and Fairleigh Dickinson University in addition to the Frisco College Baseball Classic, the Karbach Round Rock College Baseball Classic, the Jacksonville College Baseball Classic, and the Las Vegas Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.
About the University of West Georgia:
UWG serves more than 14,400 students from across Georgia, 42 other states and 54 countries. Perennially ranked by U.S. News & World Report as a top national university, UWG offers 117 fields of study, including business, nursing, education, STEM, social sciences and the arts. It generates a regional economic impact of more than $614 million and provides a safe, quality and affordable college experience that transforms lives. The Department of Athletics fields 15 NCAA-sponsored Division I athletic programs as members of the Atlantic Sun Conference and the United Athletic Conference (football) and their Cheerleading program is nationally recognized as one of the most innovative programs in the country. Since 2000, UWG has won 35 total United Cheer Association (UCA) National Championships.
